Data mining titanic dataset Essay Example

Information mining titanic dataset Paper Titanic dataset Submitted by: Submission date 8/1/2013 Declaration Author: Contents Dated: 29/12/2012 The database relates to the sinking of the titanic on April the fifteenth 1912. It is a piece of a database containing the travelers and team who were on board the boat, and different ascribes associating to them. The reason for this errand is to apply the procedure of CRISP-DMS and follow the stages and undertakings of this model. Utilizing the grouping technique in fast excavator and both the choice tree and INN calculations, I will make a preparation model and attempt apply the class endure or didnt endure. In the event that I apply a choice tree to the dataset for what it's worth, I get an expectation pace of 78%. I will attempt different procedures all through this report to build the general forecast rate. Information mining goals: I might want to investigate the pre considered thoughts I have about the sinking of the titanic, and demonstrate on the off chance that they are right. Was there a dominant part of third class travelers who kicked the bucket? What was the proportion of travelers who kicked the bucket, male or female? Did the area of lodges have any kind of effect with regards to who endure? Did valor ring through and did Women and kids first really occur? We will compose a custom article test on Data digging titanic dataset explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Data digging titanic dataset explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Data digging titanic dataset explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Information Understanding: Describe the information: Figure Class name: Survive (1 or O) 1 = endure, passed on. Type = Binomial. Complete: 891. Endure: 342, Died: 549 Attributes: 10 qualities 891 lines The dataset have principally an absolute sort of property so there is uninformed substance. This may show a choice tree would be a proper model to utilize. I can see that the quantity of lines in the dataset is undoubtedly 10 to multiple times the quantity of segments, so the quantity of cases is sufficient. There doesnt appear to be any inconsistencys in the information. Pappas: first, second, or third class. Type: polynomial. Absolute, third class: 491, second class: 216, first class: 184 0 missing Name: Name of Sex: Male, female. Type: binomial. Male: 577, Female: 314 0 missing Age: from 0. 420 to 80. Normal age: 29, standard deviation of 14+-, Max was 80. 177 missing Sibs (Siblings ready): Type: number. Normal under 1, most elevated 8. This recommended an exception, however on examination the names where there were 8 kin related. (The name was savvy, third class travelers, all passed on. ) O missing Parch: number of guardians, kids locally available. Type: whole number. Normal: 0. 3, deviation 0. 8. Max was 6. O missing Ticket: ticket number. Type: polynomial. To me these ticket numbers appear to be very arbitrary and my first tendency is to dispose of them. O missing Fare: Cost of ticket. Type: genuine. Normal: 32, deviation +-49. Most extreme 512. There is by all accounts a significant difference in the scope of qualities here. Three tickets cost 512, exceptions? O missing Cabin: lodge numbers. Type: polynomial. 687 missing From taking a gander at this information I want to limit one of my underlying inquiries concerning lodge numbers. On the off chance that there was more information it may be an intriguing variable as respects lodge areas and endurance. As it stands the nature of the information isn't acceptable, there are Just o many missing passages. I. E. More noteworthy than 40%. So I will erase (sift through) the lodge characteristic from the dataset. The age trait could cause an issue with the measure of fields missing. There are beyond any reasonable amount to erase. I may utilize the normal of any age to fill in the spaces. Investigate the information: From an underlying investigation of the information, I had the option to take a gander at different plots and discovered some fascinating outcomes. I have attempted to hold my discoveries to my underlying inquiries that I needed replied. Was there a lion's share of third class travelers who passed on? You can tell from Figure 2 this was valid. This chart Just shows endurance by class, third class fairing the most noticeably terrible. Again this is appeared with a disperse plot however with the additional trait sex. You can see on the female side of the top of the line travelers, just a couple passed on. Strikingly it shows that it was for the most part male third class travelers who died, and it is shown that more guys then females passed on. There is a reasonable division in classes illustrated. This diagram responds to my other inquiry. What was the proportion of travelers who passed on, male or female? From this we can see that for the most part guys didn't endure. In spite of the fact that there were more guys ready (577), around 460 died. From the females (314), around 235 endure. Another trait that needs consideration is the age class. I needed to see whether the ladies and youngsters first strategy was clung to, yet there are 177 missing age esteems. This will confuse my outcomes on this. From leaving the 177 as they seem to be, I get this diagram: yet this isn't decisive in Figure 5. I imagined that the toll cost may demonstrate a childrens cost and in this way permit me to fill during a time, however the passage cost doesnt appear to have a lot of example. Another thought I thought may help is take a gander at the names of travelers, I. . Miss may imply a lower age. (In 1912 the normal period of marriage was 22, so anybody with title miss could have an age under 22. ) Names which incorporate ace may show a youthful age also. Figure 5 likewise demonstrates potential anomalies on the correct hand side. From this diagram I could without much of a stretch see the breakdown of the distinctive class of traveler and where they set out from. Clearly Southampton had the biggest number of travelers jump aboard. Question had the most noteworthy extent of third class travelers contrasted with second and first class at that port, and its additionally fascinating o note this was an Irish port. This diagram further investigates the port of bank and shows the endurance rate from each, just as the various classes. To me it appears that most of third class travelers were lost who originated from Southampton port, despite the fact that they had the most elevated measure of third class travelers. A more intensive glance at Southampton port. The lion's share who didnt endure were third class (blue), additionally noted is the bunch of first class travelers (green) who kicked the bucket, yet Southampton had the most noteworthy number of first class travelers to board. See figure 6. Check information quality There were various missing qualities in the dataset. The most elevated measure of missing information originated from the lodge property. As it is higher than 45% (687 missing) I chose to sift through this segment. There are additionally 177 missing qualities from the age characteristic. This measure of missing information is again too huge a rate to disregard and should be filled in. I can see that the dataset contains under 1000 columns, so I believe that inspecting won't need to be performed. There doesnt appear to be any inconsistencys in the information. There are as yet 2 missing snippets of data from the dike trait. I see that they are first class travelers so from my diagram on dike I want to put her dike from Churchgoer. The other traveler is a George Nelson, which I will add to Southampton. I chose to sift through names too. I dont perceive how it can help in the dataset. It might have assisted with age, by taking a gander at the title as I stated, however for this I Just utilized the normal age to supplant the missing qualities. Another way to deal with filling in the missing age fields may be direct relapse. Expel potential anomalies? I can see that there might be a few anomalies. For example in the tolls trait, there re three tickets which cost 512 when the normal is 32. They were five star tickets, however the thing that matters is tremendous. Information Preparation: Here is the aftereffect of utilizing x approval on the dataset before any information arrangement has occurred. I will currently sift through the issue of 667 lodge numbers missing. With it being higher than 40%, Vive chose to erase the trait altogether. Vive additionally erased the name quality, as I dont perceive how it will help. By erasing lodge, name and ticket, here is the outcome I get: I supplanted the missing age fields with the normal of ages, this expanded the exactness gently and gave these outcomes with x approval: I utilized identify exceptions and picked the main ten and afterward sifted them through. This gave this outcome: The class review for endure has not improved a lot. Expanding the quantity of neighbors in the identify anomalies administrator improved things, additionally constraining the channel to erasing 5 improved a precision. I chose to utilize indicated binning for the ages and broke the ages into three canisters. For kids matured up to 13, moderately aged from 13 to 45, and more seasoned from 45 to 80. I attempted diverse age ranges and found that these reaches yielded the best outcomes. It increased the exactness. I additionally utilized binning for the passages, parting them into low, mid, and high which likewise improved outcomes on the disarray grid. I utilized recognize anomaly to locate the ten most clear exceptions, and afterward utilized a channel to dispose of them. I have chosen to expel lodge from the dataset, and furthermore there are 177 missing age esteems which I have attempted different methodologies in evolving. I changed the ages to the normal age, yet this gives a spike in the quantity of ages 29. 7. Case of normal age issue: Modeling: I attempted to execute both the choice tree and motel calculations, seeing as the dataset as principally absolute. I found that motel yielded the best outcomes with respect to precision. This was set at k=l . The precision was not incredible at 73%. The boundary of K is excessively little and might be impacted by clamor. Motel: 5 worked the best at 82. 38%. This is by all accounts the ideal incentive for k, and the separation is fixed. Class exactness is about even on each class. Choice tree: The choice tree calculation didnt give me as much exactness, and I found that killing pre pruning gave me a superior precision. From the deci

Using the Spanish Verb Salir

Utilizing the Spanish Verb Salir In spite of the fact that salir is an extremely normal action word that way to leave in the feeling of to withdraw or to go out, it likewise has an assortment of different implications that may not promptly be self-evident. Quick Facts Salir is a typical action word that regularly intends to leave or to exit.In a few settings, salir can have different implications that for the most part allude to the adjustment in status, appearance, or area of a person or thing as the aftereffect of an action.Salir is conjugated sporadically. Salir Meaning 'To Leave' Here are a few instances of sentences with salirs most regular significance: Los Cubs salieron de Los ngeles con una victoria. (The Cubs left Los Angeles with a victory.) ¿Cundo saliste por primera vez de tu casa con tu bebã ©? (When did you venture out from home just because with your baby?)Mi aviã ³n deal a las nueve con destino a Tijuana. (My plane departs at 9 for Tijuana.)Voy a salir a comprar leche. (Im going out to purchase milk.)Propongo que salgamos a la calle a celebrar el campeonato. (I propose we go out to the road to praise the championship.)Saldrà © muy motivado pero sã © que no ser fcil. (I will leave roused, yet I realize it wont be simple.) Salir With Other Meanings Here are some different implications of salir with test sentences: to turn out: Me saliã ³ bien la prueba. (The test ended up being great for me.) Salã ­ enoja en la foto. (I turned out glancing irate in the photo.)to show up (frequently said of a real condition): Me deal discharge de los pendientes. (Im getting discharge from my studs.) Si lo tocas te saldr urticaria. (In the event that you contact it youll break out in hives.)to rise (said of galactic bodies): El sol deal hoy a las 7:12. (The sun rises today at 7:12.)to be distributed or spread: Estaba viendo el televisor cuando saliã ³ las noticias de lo que habã ­a pasado en Nueva York. (I was viewing the TV when they told the updates on what had occurred in New York.) El libro saliã ³ a la venta en los primeros dã ­as de noviembre. (The book went discounted in the principal long periods of November.) In a negative structure with a circuitous item, salir can show the failure to achieve something: No le saliã ³ como esperaba. (It didnt turn out as he trusted.) No me deal este problemita de distancia entre 2 puntos. (I cannot make sense of this straightforward issue about the separation between two focuses.) In the reflexive structure, salirse once in a while alludes to some kind of flooding or break: Pese a que hace seis meses se crearon las nuevas canalizaciones, el agua se salã ­a inundando las calles. (In spite of it being a half year since the new funnels were introduced, the water spilled, flooding the lanes.) The expression salirse con la suya generally intends to get ones way: Chvez se saliã ³ con la suya y Coca-Cola retirã ³ el producto de la venta. (Chavez got his direction and Coca-Cola took the item off the market.) Salir can likewise be a piece of some basic expressions: salir con (to go out with) - Teresa deal con Josã ©. (Teresa is going out with Jose.)salir de (to originate from) - La leche es un alimento que deal de las vacas. (Milk is a food that originates from bovines. Salir de all the more normally intends to leave or to exit.)salir caro (to be costly): Sale muy caro deportar indocumentados. (It is exorbitant to extradite undocumented individuals.) As consistently with words that have more than one importance, focus on setting so as to figure out what is implied. Related Words La salida is a typical thing with implications identified with those of salir. They incorporate an exit or way out, the answer for an issue, a flight, the ascending of the sun (or other cosmic body) and different sorts of yield. The descriptor salido can allude to something that is swelling or jutting. It can likewise allude to a creature in heat (or the human equal). The descriptor saliente can allude to a person or thing that is significant or unmistakable, or to a government official who is leaving office. Conjugation of Salir Salir is frequently ordinary, yet it adds a g to the stem in certain structures and furthermore alters the consummation in the characteristic future and restrictive tenses. Here are the unpredictable structures: Present demonstrative: yo salgo Future demonstrative: yo saldrã ©, tã º saldrs, à ©l/ella/usted saldr, nosotros/nosotras saldrã ­amos, vosotros/nosotras saldrã ©is, ellos/ellas/ustedes saldrn Contingent: yo saldrã ­a, tã º saldrã ­as, à ©l/ella/usted saldrã ­a, nosotros/nosotras saldrã ­amos, vosotros/nosotras saldrã ­ais, ellos/ellas/ustedes saldrã ­n Present subjunctive: yo salga, tã º salgas, à ©l/ella/usted salga, nosotros/nosotras salgamos, vosotros/nosotras salgis, ellos/ellas/ustedes salgan Positive goal: sal tã º, salga usted, salgamos nosotros/nosotras, salgan ustedes Negative goal: no salgas tã º, no salga usted, no salgamos nosotros/nosotras, no salgis vosotros/vosotras, no salgan ustedes.

Careers in Psychology Course Information

Careers in Psychology Course Information Student Resources Careers Print Getting Started: Psychology Career Assessment Lesson One of the Careers in Psychology Course By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on February 19, 2018 Image Source / Digital Vision / Getty Images More in Student Resources Careers APA Style and Writing Study Guides and Tips Have you ever thought about starting a career in the field of psychology? Then welcome to the Psychology e-course on choosing a psychology career! This course is designed to help you learn more about the many different career options within psychology. From a more traditional career in a field like clinical psychology to lesser known jobs like aviation psychology and military psychology, you will cover a wide variety of topics in the coming weeks. Are you trying to decide if psychology is the right career path for you? Which specialty area should you choose? What type of education and training do you need? We will explore all of these questions in greater depth later on in the course. This is your first lesson for this course. Today, you’ll start by taking a brief career quiz to discover which area of psychology is best suited to your interests and goals. This quiz is designed to help you think about your interests and the jobs that are best-suited to those interests. Why Take This Course? Psychology is one of the most popular subjects on college campuses throughout the world. If you are thinking about earning a degree in psychology, then it is essential to understand the type of career options that are available. Psychology is a very diverse field. While many instantly think of psychotherapy as the primary career path, mental health jobs represent only one segment of the field. Today, most psychology programs require students to take at least one Careers in Psychology class prior to graduation. In most cases, students are expected to take this course during their freshmen or sophomore year. Whether you are just curious to learn more about the job options or seriously trying to determine which career path to take, there are plenty of excellent reasons to take this course. You can learn more about yourself and your interests.You can discover which career paths are most suited to your personality, needs, interests, and goals.You can find out what kind of education and training you will need in order to work in your chosen field.You can learn about career options that you might never have previously considered. Start a Planning Journal While this is not a requirement for this course, you might find it useful to start an education and career journal. Simply get a notebook and start taking notes about the things you learn. Start by writing down the results of your career assessment quiz, and make note of the career options that interest you the most right now. Jot down possible questions you have or things that you want to learn more about. All of this information will prove useful as you move further along in the course. As you move forward, you can use your planning journal to track your education and career progress. Once you have completed this lesson, please feel free to move on to lesson two of the course.

Treating Long-term Elderly Patents with Pressure Ulcers

Serial Sharp Debridement and Formulated Collagen Gel to Treat Pressure Ulcers in Elderly Long-term Care Patients: A Case Study Patients at Long Term Care Facilities are generally debilitated and elderly people who have incontinence problems. Incontinence makes treating pressure ulcers very difficult because it alters tissue tolerance and reapplying products becomes very costly. Usually negative pressure wound therapy (NPWT) is used to treat pressure ulcers but it is also very costly and does not match with some wound locations. Collagen plays a vital role in the wound healing process by creating a framework for the adhesion, movement, and production of new cells. This study determined the effects and uses of Type 1 formulated collagen on granulation tissue formation and reepithreelialization in chronic pressure ulcers. Eligible participants for the application of Type 1 formulated collagen gel must 1) have an open pressure ulcer at least 2.0 cm in diameter that did not heal after using NPWT and 2) have no symptoms of and wound or bone infection. The three patients in the study had a wound of at least 18 months’ and had showed no signs of improvement during 4 weeks of NPWT. The patients received the standard care including the treatment of moist wound healing and debridement, prevention of additional skin breakdown, and maintenance of functional abilities. Before beginning the use of collagen gel, sharp debridement was performed with additional sharp debridement performed atShow MoreRelatedHesi Practice31088 Words   |  125 Pages C. Last rites for the infant. D. Sacraments of the sick for the mother. 10. A client with shock brought on by hemorrhage has a temperature of 97.6 °F (36.4â„Æ'), a heart rate of 140 beats/minute, a respiratory rate of 28 breaths/minute, and a blood pressure o f 60/30 mmHg. For this client the nurse should question which physician order? A. Monitor urine output every hour. B. Infuse IV fluids at 83 mL/hr C. Administer oxygen by nasal cannula at 3 L/min D. Draw samples for hemoglobin and hematocritRead MoreA Case Study On ACUTE CORONARY SYNDROME At Sacred Heart Unit(St. Paul Hospital)12559 Words   |  51 Pagesby: Mark Ayson Macasaddu BSN-3B(PBL G1) Submitted to: Mr. Donald Paloma, RN, MSN INTRODUCTION Acute coronary syndrome is a term used for any condition brought on by sudden, reduced blood flow to the heart. Acute coronary syndrome symptoms may include the type of chest pressure that you feel during a heart attack, or pressure in your chest while you re at rest or doing light physical activity (unstable angina). The first sign of acute coronary syndrome can be sudden stoppingRead MoreBrand Building Blocks96400 Words   |  386 Pagessharp doglegs, and vast water barriers. It is difficult to score well in such conditions. 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Ambrose Bierces Chickamauga Essay - 1196 Words

Ambrose Bierces Chickamauga Ambrose Bierce’s short story, Chickamauga, scrutinizes American values, specifically, America’s identifying with the natural world. Bierce is critical of the American association with divine destiny, which has manifested itself throughout history in the form of John Winthrop’s â€Å"City upon a hill† speech, the notion of the â€Å"white man’s burden,† and Manifest Destiny. American history, in the scope of the short story, is one of perceived â€Å"rightly† subjugation of others. Bierce satirizes this philosophy by use of the child as a manifestation of American values that are eventually shown to be feeble and weak. The opening paragraph summarizes American history in abstract terms: â€Å"It was happy in a new†¦show more content†¦This image is important in that it shows that war, though thought in common culture as the supreme occasion of grandeur and bravery, also of subjugation, is really nothing more than a child’s exploit in the frightening unknown—frightening to the child who ventures into it, not because nature is itself frightening. Bierce is showing America as a child who cannot function in the natural world. Instinct in Bierce’s work is described as being â€Å"blind† (456). The landscape is at first covered in â€Å"undergrowth† that causes the child to struggle through (Ibid). However, the child eventually comes to realize that the â€Å"ground had been twice passed over—in advance and in retreat† (457). Here again Bierce plays with the popular notion that territory Americans conquered was virgin when in fact it had long been inhabited. The association of virgin territory representing defeat and surrender, all within the scope of instinct, shows Bierce’s work to be critical of another American belief and value. The instinctual desire to ever expand into territory is shown to be both blind and destructive. Once again, Bierce is critical of American subjugation. The powerful images of the battle the child stumbles upon are also used by Bierce as a way to satirize American culture of natural privilege and right. Bierce describes that â€Å"the very ground seeming in motion toward the creek† (456). TheShow MoreRelatedChickamauga. This essay is about Ambrose Bierces dark short story, Chickamauga.1398 Words   |  6 PagesChickamauga Ambrose Bierces Chickamauga is a disillusioned childs awakening. Literally, a six year old deaf boy is thrown into a most horrifically traumatic series of events. His story is relayed in the third person omniscient perspective through the eyes of the child as well as an elder. It takes place during the Civil War in a southern town. Chickamauga begins with the boys entrance into the forest where he goes to play solitarily. With him he carries a toy wooden sword with which he battlesRead MoreAnalyses of â€Å"Chickamauga† Analyzed947 Words   |  4 PagesAnalyses of â€Å"Chickamauga† Analyzed â€Å"Chickamauga† is short story by Ambrose Bierce that takes place in 1863 during the American Civil War. It is an anti-war narrative that also speaks to the evolution of humans in battle. A young child, the son of a veteran is the central character. Having grown up around war and being born of a soldier the child shows insensitivity to wounded men that few could understand. 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Night World The Chosen Chapter 8 Free Essays

string(36) " to be sure it wasn’t a trap\." Well?† Daphne said. â€Å"I think it’s the slave trade.† And, Rashel thought, I think I was right-this is something big. We will write a custom essay sample on Night World : The Chosen Chapter 8 or any similar topic only for you Order Now The Night World slave trade had been banned a long time ago-back in medieval days, if she remembered the stories correctly. The Council apparently had decided that kidnapping humans and selling them to Night People for food or amusement was just too dangerous. But it sounded as if Quinn might be reviving it, probably without the Council’s permission. How very enterprising of him. I was right about killing him, too, Rashel thought. There’s no choice now. He’s as bad as I imagined- and worse. Daphne was goggling. â€Å"They were going to make me a slave?† she almost yelled. â€Å"Sh.† Rashel glanced at the man behind the doughnut counter. â€Å"I think so. Well-a slave and a sort of perpetual food supply if you were sold to vampires. Probably just dinner if you were going to werewolves.† Daphne’s lips repeated werewolves silently. But Rashel was speaking again before she could ask about it. â€Å"Look, Daphne-did you get any idea about where you might be going? You said they mentioned a boat. But a boat to where? What city?† â€Å"I don’t know. They never talked about any city. They just said the boat was ready†¦ and something about an aunt-clave.† She pronounced it ont-clave. â€Å"The girl said, ‘When we get to the aunt-clave†¦'† Daphne broke off as Rashel grabbed her wrist. â€Å"An enclave,† Rashel whispered. Thin chills of excitement were running through her. â€Å"They were talking about an enclave.† Daphne nodded, looking alarmed. â€Å"I guess.† This was big. This was†¦ bigger than big. It was incredible. A vampire enclave. The kidnapped girls were being taken to one of the hidden enclaves, one of the secret strongholds no vampire hunter had ever managed to penetrate. No human had even discovered the location of one. If I could get there†¦ if I could get in†¦ She could learn enough to destroy a whole town of vampires. Wipe an enclave off the face of the earth. She knew she could. â€Å"Uh, Rashel? You’re hurting me.† â€Å"Sorry.† Rashel let go of Daphne’s arm. â€Å"Now, listen,† she said fiercely. â€Å"I saved your life, right? I mean, they were going to do terrible things to you. So you owe me, right?† â€Å"Yeah, sure; sure, I owe you.† Daphne made pacifying motions with her hands. â€Å"Are you okay?† â€Å"Yes. I’m fine. But I need your help. I want you to tell me everything about that club. Everything I need to get in-and get chosen.† Daphne stared at her. â€Å"I’m sorry; you’re crazy.† â€Å"No, no. I know what I’m doing. As long as they don’t know I’m a vampire hunter, it’ll be okay. I have to get to that enclave.† Daphne slowly shook her blond head. â€Å"What, you’re going to, like, slay them all? By yourself? Can’t we just tell the police?† â€Å"Not all by myself. I could take a couple of other vampire hunters to help me. And as for the police†¦Ã¢â‚¬  Rashel stopped and sighed. â€Å"Okay. I guess there are some things I should explain. Then maybe you’ll understand better.† She raised her eyes and looked at Daphne steadily. â€Å"First, I should tell you about the Night World. Look, even before you met those vampires, didn’t you ever have the feeling that there was something eerie going on, right alongside our world and all mixed up in it?† She made it as simple as she could, and tried to answer Daphne’s questions patiently. And at last, Daphne sat back, looking sick and more frightened than Rashel had seen her yet. â€Å"They’re all over,† Daphne said, as if she still didn’t believe it. â€Å"In the police departments. In the government. And nobody’s ever been able to do anything about them.† â€Å"The only people who’ve had any success are the ones who work secretly, in small groups or alone. We stay hidden. We’re very careful. And we weed them out, one by one. That’s what it means to be a vampire hunter.† She leaned forward. â€Å"Now do you see why it’s so important for me to get to that enclave? It’s a chance to get at a whole bunch of them all at once, to wipe out one of their hiding places. Not to mention stopping the slave trade. Don’t you think it should be stopped?† Daphne opened her mouth, shut it again. â€Å"Okay,† she said finally, and sighed. â€Å"I’ll help. I can tell you what to talk about, how to act. At least what worked for me.† She cocked her head. â€Å"You’re going to have to dress differently†¦.† â€Å"I’ll get a couple of other vampire hunters and we’ll meet tomorrow after school. Let’s say six-thirty. Right now, I’m taking you home. You need to sleep.† She waited to see if Daphne would object, but the other girl just nodded and sighed again. â€Å"Yeah. You know, after some of the things I’ve learned, home’s starting to look good.† â€Å"Just one more thing,† Rashel said. â€Å"You can’t tell anybody about what happened to you. Tell them anything-that you ran away, whatever-but not the truth. Okay?† â€Å"Okay.† â€Å"And especially don’t tell anyone about me. Got it? My life may depend on it.† â€Å"Elliot’s not here.† The voice on the telephone was cold and as hostile as Rashel had ever heard it. â€Å"Vicky, I need to talk to him. Or somebody. I’m telling you, this is our chance to get to an enclave. The girl from the warehouse heard them talking about it.† It was Friday afternoon and Rashel was phoning from a booth near her school. Vicky was speaking heavily. â€Å"We staked out that street for days and didn’t see anything, but you just happened to be in the right place at the right time to help a girl escape.† â€Å"Yes. I already told you.† â€Å"Well, that was convenient, wasn’t it?† Rashel gripped the handset more tightly. â€Å"What do you mean?† â€Å"Just that it would be a very dangerous thing, going to a vampire enclave. And that a person would have to really trust whoever was giving them the information about it. You’d have to be sure it wasn’t a trap. You read "Night World : The Chosen Chapter 8" in category "Essay examples"† Rashel stared at the phone buttons, controlling her breathing. â€Å"I see.† â€Å"Yes, well, you don’t have much credibility around here anymore. Not since letting that vampire get away. And this sounds like just the sort of thing you’d do if you were in on it with them.† Great, Rashel thought. I’ve managed to convince her that I really am a vampire sympathizer. Aloud she said, â€Å"Is that what Nyala is telling everybody? That I’m working with the Night World?† â€Å"I don’t know what Nyala is doing.† Vicky sounded waspish and a little uneasy. â€Å"I haven’t seen her since Tuesday and nobody answers at her house.† Rashel tried to make her voice calm and reasonable. â€Å"Will you at least tell Elliot what I’m doing? Then he can call me if he wants to.† â€Å"Don’t hold your breath,† Vicky said, and hung up. Great. Terrific. Rashel replaced the handset wondering if she wasn’t supposed to hold her breath until Elliot called, or until Vicky passed on the message. One thing was clear: she couldn’t count on any help from the Lancers. Or any other vampire hunters. Nyala could be spreading any kind of rumors, and Rashel didn’t dare even call another group. There was no choice. She’d have to do it alone. That night she went to Daphne’s house. â€Å"Well, she’s grounded,† Mrs. Childs said at the door. She was a small woman with a baby in one hand, a Pampers in the other, and a toddler clutching her leg. â€Å"But I guess you can go upstairs.† Upstairs, Daphne had to chase a younger sister out of the bedroom before Rashel could sit down. â€Å"You see, I don’t even have a room of my own,† she said. â€Å"And you’re grounded. But you’re alive,† Rashel said, and raised her eyebrows. â€Å"Hi.† â€Å"Oh. Hi.† Daphne looked embarrassed. Then she smiled, sitting cross-legged on her bed. â€Å"You’re wearing normal clothes.† Rashel glanced down at her sweater and jeans. â€Å"Yeah, the ninja outfit’s just my career uniform.† Daphne grinned. â€Å"Well, you’re still going to have to look different if you’re going to get into the club. Should we start now, or do you want to wait for the others?† Rashel stared at a row of perfume bottles on the dresser across the room. â€Å"There aren’t going to be any others.† â€Å"But I thought you said†¦Ã¢â‚¬  â€Å"Look. It’s hard to explain, but I’ve had a little problem with the vampire hunters around here. So I’m doing it without them. It’s no problem. We can start now.† â€Å"Well†¦Ã¢â‚¬  Daphne pursed her lips. She looked different from the disheveled wild creature Rashel had rescued from the street last night. Her blond hair was soft and fluffy, her cornflower blue eyes were large and innocent, her face was round and sweet. She was fashionably dressed and she seemed relaxed, in her own element in this normal teenager’s room. It was Rashel who felt out of place. â€Å"Well†¦ do you want to just take along a friend or something?† Daphne asked. â€Å"I don’t have a friend,† Rashel said flatly. â€Å"And I don’t want one. Friends are people to worry about, they’re baggage. I don’t like baggage.† Daphne blinked slowly. â€Å"But at school†¦Ã¢â‚¬  â€Å"I don’t stay at schools more than one year at a time. I live with foster families, and I usually get myself sent to a new city every year. That way I stay ahead of the vampires. Look, this isn’t about me, okay? What I want to know-â€Å" â€Å"But†¦Ã¢â‚¬  Daphne was staring at the mirror. Rashel followed her gaze to see that the reflecting surface was almost completely covered by pictures. Pictures of Daphne with guys, Daphne with other girls. Daphne counted her friends in droves, apparently. â€Å"But doesn’t that get lonely?† â€Å"No, it doesn’t get lonely,† Rashel said through her teeth. She found herself getting rough with the lacy little throw pillow on her lap. â€Å"I like being on my own. Now are we done with the press conference?† Looking hurt, Daphne nodded. â€Å"Okay. I talked with some people at school and everything at the dub is going on the same as usual-except that Quinn hasn’t been there since Sunday. Ivan and the girl were there Tuesday and Wednesday, but not Quinn.† â€Å"Oh, really?† That was interesting. Rashel had known from the beginning that her greatest problem was going to be Quinn. The other two vampires hadn’t seen her-she didn’t think they even realized that Daphne had run off with a vampire hunter last night. But Quinn had spoken to her. Had been†¦ very close to her. Still, what could he have seen in that cellar, even with his vampire vision? Not her face. Not even her hair. Her ninja outfit covered her from neck to wrist to ankle. All he could possibly know was that she was tall. If she changed her voice and kept her eyes down, he shouldn’t be able to recognize her. But it would be easier still if he weren’t there in the first place, and Rashel could try her act on Ivan. â€Å"That reminds me,† she said. â€Å"Ivan and the girl- are their little groups into death, too?† Daphne nodded. â€Å"Everybody in the whole place is, basically. It’s that kind of place.† A perfect place for vampires, in other words. Rashel wondered briefly if the Night People owned the dub or if some obliging humans had just constructed the ideal habitat for them. She’d have to check into that. â€Å"Actually,† Daphne was saying, a little shyly, â€Å"I’ve got a poem here for you. I thought you could say you wrote it. It would sort of prove you were into the same thing as the other girls.† Rashel took the piece of notebook paper and read: There’s warmth in ice; there’s cooling peace in fire, And midnight light to show us all the way. The dancing flame becomes a funeral pyre; The Dark was more enticing than the Day. She looked up at Daphne sharply. â€Å"You wrote this before you knew about the Night World?† Daphne nodded. â€Å"It’s the kind of thing Quinn liked. He used to say he was the darkness and the silence and things like that.† Rashel wished she had Quinn right there in the room, along with a large stake. These young girls were like moths to his flame, and he was taking advantage of their innocence. He wasn’t even pretending to be harmless; instead he was encouraging them to love their own destruction. Making them think it was their idea. â€Å"About your clothes,† Daphne was going on. â€Å"My friend Mamie is about your size and she lent me this stuff. Try it on and we’ll see if it looks right.† She tossed Rashel a bundle. Rashel unfolded it, examined it doubtfully. A few minutes later she was examining herself even more doubtfully in the mirror. She was wearing a velvety black jumpsuit which clung to her like a second skin. It was cut in a very low V in front, but the sleeves reached down in Gothic points on the backs of her hands almost to the middle finger. Around her neck was a black leather choker that looked to her like a dog collar. She said, â€Å"I don’t know†¦Ã¢â‚¬  â€Å"No, no, you look great. Sort of like a Betsey Johnson ultra model. Walk a little†¦ turn around†¦ okay, yeah. Now all we have to do is paint your fingernails black, add a little makeup, and-â€Å" Daphne stopped and frowned. â€Å"What’s wrong?† â€Å"It’s the way you walk. You walk like-well, like them, actually. Like the vampires. As if you’re stalking something. And you don’t ever make a noise. They’re going to know you’re a vampire hunter from the way you move.† It was a good point, but Rashel didn’t know what to do about it. â€Å"Um†¦Ã¢â‚¬  â€Å"I’ve got it,† Daphne said brightly. â€Å"We’ll put you in heels.† â€Å"Oh, no,† Rashel said. â€Å"There is absolutely no way I’m going to wear those things.† â€Å"But it’ll be perfect, see? You won’t be able to walk normally.† â€Å"No, and I won’t be able to run, either.† â€Å"But you aren’t going there to run. You’re going to talk and dance and stuff.† Hands on her hips, she shook her head. â€Å"I don’t know, Rashel, you really need somebody to go there with you, to help you with this stuff†¦.† Daphne stopped and her eyes narrowed. She stared at the mirror for a moment, then she nodded. â€Å"Yeah. That’s it. There’s no other choice,† she said, expelling her breath. She turned to face Rashel squarely. â€Å"I’ll just have to go with you myself.† â€Å"What?† â€Å"You need somebody with you; you can’t do this all alone. And there’s nobody better than me. I’ll go with you and this time we’ll both get chosen.† Rashel sat on the bed. â€Å"I’m sorry; this time you ‘re crazy. You’re the last person the vampires would ever choose. You know all about them.† â€Å"But they don’t know that,† Daphne said serenely. â€Å"I told everybody at school today that I didn’t remember anything that happened from Sunday on. I had to tell them something, you know. So I said that I never got to meet Quinn; that I didn’t know what happened to me, but I woke up last night alone on this street in Mission Hill.† Rashel tried to think. Would any of the vampires believe this story? The answer surprised her. They just might. If Daphne had begun to come out of the mind control while she was in the truck†¦ if she had jumped out and started running, only to become fully conscious a little while later.. .. Yes. It could work. The vampires would assume that she’d have amnesia for the whole period she was in a trance, and maybe for a little before. It could work†¦. â€Å"But it’s too dangerous,† she said. â€Å"Even if I let you go to the club with me, I could never let you get chosen.† â€Å"Why not? You already said I must be resistant to their mind-control thingy, right?† Daphne’s blue eyes were sparking with energy and her cheeks were flushed. â€Å"So that makes me perfect for the job. I can do it. I know I can help you.† Rashel stood helplessly. Take this fluffy bunny of a girl to a vampire enclave? Let her get sold as a slave to bloodsucking monsters? Ask her to fight ruthless snakes like Quinn? â€Å"I like to work alone,† she said in a hard voice. Daphne folded her arms over her chest, refusing to be intimidated. â€Å"Well, maybe it’s time you tried something different. Look, I’ve never met anyone like you. You’re so independent, so adventurous, so–amazing. But even you can’t do everything by yourself. I know I’m not a vampire hunter, but I’d like to be your friend. Maybe you should try trusting a friend this time.† Her eyes met Rashel’s, and at that moment she didn’t look like a fluffy bunny, but like a small, confident, and intelligent young woman. â€Å"Besides, it was me who got kidnapped,† Daphne said, shrugging. â€Å"Don’t you think I should get to pay them back a little?† Rashel caught herself almost grinning. She couldn’t help liking this girl, or feeling a glow of warmth at her praise. But still†¦ She drew in a careful breath and watched Daphne closely. â€Å"And you’re not scared?† â€Å"Of course I’m scared. I’d be stupid not to be. But I’m not so scared I can’t go.† It was the right answer. Rashel looked around the cluttered lacy room and nodded slowly. At last she said, â€Å"Okay, you’re in. Tomorrow’s Saturday. We’ll do it tomorrow night.† How to cite Night World : The Chosen Chapter 8, Essay examples

Strategic Leadership in A Changing World

Question: Write an essay about the strategic leadership in a changing world. Answer: 1.0 Introduction: The current study aims to identify one strategic issue faced by the Malaysia-based company, which is operating under fast moving consumer goods (FMCG) industry. The researcher has chosen AJ Food Industries (M) SDN BHD, a Malaysia-based mayonnaise manufacturing firm. The current strategic issue of the company has been discussed using models like PESTEL and SWOT, to identify the issue critically. A threat matrix and the policy options have been presented by the current researcher. Based on the analysis, the researcher has tried to put a recommendation considering the principle of RALES matrix. Finally, the researcher has placed a possible conclusion based on the current study analysis. 2.0 External analysis: 2.1 PESTEL analysis: 2.1.1 Political Environment As per the political environment of Malaysia, the country presents a clean and high trading policy towards the business giants. The open market nature and the government tax policy directly affect the sale of the products of FMCG firms. The government intervene helps the business organisations like AJ Food Industries (M) SDN BHD to increase the business growth in large extent. According to the opinion of ChandraSekhar (2012), the subsidy policies provided by the government assist the firm to grow at faster rates and reduce the amount of interest paid in favour of funds elevated from the outside. The trading policy of the country is mediocre to import and export the goods and services in a favourable situation. ChoiChangBeom (2011) stated that it becomes a barrier for the business organisation to face the problems due to the reason of corruption. Therefore, it could be inferred that the entire political environment of Malaysia is diversified in nature for AJ Food Industries (M) SDN BH D to expand the market share. 2.1.2 Economic Factors The rapid economic development of Malaysia provides the organisation a higher speed growth segment that would directly help the firm to calculate its net income in the target market area. Adding to this Conrad and Thompson (2013) mentioned that the rate of labour cost is extremely high in this country which makes a pressure on the business unit for investing high expenses for the workers. The spending patterns of the consumers entirely depend on the income. In the opinion of Kim and Lin (2012), the foreign exchange rate is a limitation for AJ Food Industries (M) SDN BHD to earn enough value for the concern of import and export. 2.1.2.1 Implication It has been observed that the consumer price in Malaysia rose 3.5% in 2016 (website). As per the opinion of Kim and Lin (2012), it is the highest inflation cost compared with the previous year which would increase all categories of products. As a consequence, the growth of AJ Food Industries (M) SDN BHD would be affected as the purchase rate of the customer group would be decreased in this period. Hence, it could be deduced that the current inflation figure of the country produces several risk factors to the market growth of AJ Food Industries (M) SDN BHD. 2.1.3 Social Factors The mixed population with three major communities like Malay, Chinese and Indian gives Malaysia a vibrant culture. The Islamic predominant culture of the country defines its nature towards the taste of food. The change in lifestyle is the primary restraint for AJ Food Industries (M) SDN BHD to distribute its products segment for increasing the purchasing power of the customers (Mosley, 2006). The customers of Malaysia want the range of different available products while buying the food products especially. Therefore, the mayonnaise products of this firm are not enough to attract the consumers. 2.1.4 Technological Factors Considering the opinion of Saroso and Murthy (2007), Malaysia needs more technological development to enable its competence in the international marketplace. The organisation, AJ Food Industries (M) SDN BHD needs more technological advancements for economising the scale of production to achieve the optimum level of profits. According to the opinion of Brexendorf and Daecke (2012), improvement in technology would lead its competitive force by discovering innovative products segment. Furthermore, the change in automation would reduce the labour costs by introducing automatic machines in the production plant. 2.1.5 Legal Factors The industry-specific regulations of Malaysia indicate that no industry can be established between the cities (Chimhundu and Hamlin, 2007). These specific legal norms restricted AJ Food Industries (M) SDN BHD to establish the production plants in the cities. The Consumer Protection Act has empowered the customers to file a case against the seller if the firm or the seller made any cheat through the products quality or price. Hence, these types of legal practices of the country provide a range of risk factors for the business of the organisation. 2.1.6 Environmental Factors As per the rule of the Government, no company cannot be dumped the waste material into the river. As AJ Food Industries (M) SDN BHD is a food production plant, it becomes a barrier while disposed of the raw materials. In this present scenario, Liu and Ko (2010) added that the small scale of land for the factories is one of the major obstruction to the development of the production plant of AJ Food Industries (M) SDN BHD. The firm would also need to adopt many remedies to avoid the global warming issues. 3.0 Internal analysis: The inner analysis of the firm AJ Food Industries (M) SDN BHD indicates that the Franchising mode of business is unique and provides higher competitiveness of the company. Additionally, the marketing strategy adopted by the enterprise is also considered potential enough to penetrate the target market in the Singaporean and UAE region as well. 3.1 Bases of competitive advantages: The tagline of the product Jasma Adventures in Taste is one of the significant marketing elements of the firm AJ Food Industries (M) SDN BHD, which builds a competitive advantage for the company. Also, Miller et al. (2013) stated that new factories established in Kimar also considered as another base of its brand competitiveness. In this context, Mohan (2012) indicated that clean and healthy food production offered by the firm constitutes the brand competitiveness among other rivals. On the other hand, the brand positioning in the hypermarket is also considered another competitive advantage for the current business. The integration of all these factors has helped the firm managing greater brand competitiveness, in its national and international brand operation. 4.0 SWOT Analysis: 4.1 Strength: Dynamic marketing strategy is one of the major strengths of the brand. Along with this, the 5S certification provided by SIRIM has been found significant strength regarding managing brand image on the global platform. Miller et al. (2013) supported and stated the fact that product rebranding strategies adopted by the firm are the strength of the business. Additionally, the brand receives significant support from the Malaysian government, which has enabled the company competing with its current rivals. The MeSTI Certification provided by the Ministry of Health Malaysian has created higher brand value in the Malaysian FMCG market, thereby maintaining its brand competitiveness successfully (www.jasmafood.com, 2016). 4.2 Weakness: The product quality issue has been identified as the major weakness of the current firm as compared to the competitors. In this context, Goyal (2011) stated that other mayonnaise manufacturing companies operating in the Malaysia offering signature tastes and 100% Halal products as well. Thus, the similar tastes and packaging of the products provides the monotonous layout to the product lines, which reduces its scope of wider accessibility amongst the potential prospects. The energy, protein, fat and carbohydrate content offered by Kewpie Malaysia is offering fresh food materials than AJ Food Industries (M) SDN BHD. Thus, the product quality is the primary weakness of the firm. 4.3 Opportunity: The company has joined the exhibition for promoting the brand offerings to the international customers. This type of brand promotion could be a greater opportunity in its Dubai operation as the country provides a culture of excellence and quality lifestyle to the firm. Thus, the global brand extension in UAE country could be a significant opportunity for AJ Food Industries (M) SDN BHD. Oraman et al. (2012) also mentioned that the brand is targeting different retail kiosk in the hypermarket and the brand distribution is enhancing its overall sustainability index as well. Hence, the brand extension through the distributed hypermarket could be considered a potential opportunity for the brand to increase the brand competitiveness and sustainability in the international business market. 4.4 Threats: The improved competitor in the Malaysian FMCG market is considered one of the biggest threats for the firm AJ Food Industries (M) SDN BHD. At the same time, being an SME, the company is failing to accumulate potential funds to improve the business sustainability in the Malaysian FMCG market. Abdi et al. (2013) stated that the Malaysian FMCG market has become somewhat flat now, and the increase of hypermarket and supermarket is reducing consumer spending habits in the stand-alone companies as well. Thus, the economic fluctuation could also be considered another significant threat to the current firm. However, since last quarter of 2014, the consumer confidence index started increasing (www.marketing-interactive.com, 2016). Thus, it could be considered as the nullifying factor for the reduced growth of the Malaysian FMCG industry. 5.0 Threat Matrix: Since the firm produces only mayonnaise, it could experience higher risks in the global operations. Emphasising on a single product segment can easily lead the brand towards the product saturation point. Hence, the existence of the fiercest competitors in the similar market can be a slaughter for AJ Food Industries (M) SDN BHD, to experience product stagnancy. High Impact 5 1 2 High 1 2 Low Impact 3 4 Medium 4 5 Low 3 Low probability High probability Table 1: Threat Matrix (Source: Created by author) Analysis: Evaluating the threat matrix, it can be stated that the production of mayonnaise is a greater risk to the brand, as the government is initiating health awareness campaigns to reduce the fat consumptions. Thus, the government support for the popular brand might not be sufficient enough to convince the prospective audience. The lesser product variety is a major risk for the favourite brand regarding managing the sustainability. On the other hand, the brand is targeting through its extension in the hypermarkets, where other competitors are selling diversified products as well. Soowoong and Byeongok (2008) also stated that as the brand recognition of the familiar name is lower, it would incur a high risk to surpass the brand loyalty created by the FMCG giants. The brand with great recognition would attain greater competency in the hypermarket in the mayonnaise segment. Thus, the overall threat matrix indicates that the current brand would undergo a risky situation in its international business operation. 6.0 Strategic options: The strategic options analysis would help the firm understanding the range of suitable options for its policy response in the global market. Chimhundu and Hamlin (2007) also mentioned that as the business lacks from the monetary resource, the policy options could generate transparency and greater accountability for its international investment decisions as well. Thus, the brand could be able to deliver the expected business benefits to the internal stakeholders. 6.1 Strategic options development and Analysis: Merge and Acquisition is a modern form of partnership that would help one company to take over another. As per the present situation of the AJ Food Industries (M) SDN BHD, the brand would adopt a new merger and acquisition policy with Kewpie for improving its performance in the international market. One of the disadvantages of this plan would be the firm would lose its identity and the customer position (Brexendorf and Daecke, 2012). The overall profitability would be divided between the two firms. Adding to this Chimhundu and Hamlin (2007) mentioned that the strategic alliances with Kewpie could be another supportive option to share the core strengths with each other. The disadvantage of this strategy would be the owner of AJ Food Industries (M) SDN BHD would lose control over the decision related to the business operations. Hence, these two strategic development options would be an intellectual option to enhance its manufacturing and distribution capabilities. 6.2 Strategic option weighted score: Advantages Score Disadvantages Score Performance improvement 3 Lose in own identity and customer position 2.5 Share core strengths with each other 4 Lack of control in decision making 2 Total advantage scores 7 Total disadvantage scores 4.5 Table 1: Strategic option weightage score (Source: Created by Author) As per the analysis of the weightage score it has been speculated that the firm could go for the two options for the future betterment of the brand. The results of the present analysis indicate that the strategic alliance could be the best choice as it attains a better score rather than the merge and acquisition program. The risk factors with this initiative would be low while adopting this agreement. 7.0 Recommendations: A per the current analysis of AJ Food Industries (M) SDN BHD it has been suggested that the brand would need to keep a focus on the diversified products segment for attaining the best customer attraction towards the brand. Supporting this ChandraSekhar (2012) added that consumption of mayonnaise is not good for health as it increases the fat in human body. Therefore, as per the government awareness program, the organisation would need to concentrate on the other product options apart from the mayonnaise. Furthermore, ChoiChangBeom (2007) mention that joint ventures with the leading FMCG firm in Malaysia would help the firm to increase its market growth. Further enhancement in food taste and more research and development would be beneficial for AJ Food Industries (M) SDN BHD to amplify its growth in the international marketplace. 7.1 RACE Matrix: According to the opinion of Conrad and Thompson (2013), 80% of the business organisation are currently planning to increase the digital marketing spend by adopting the RACE model. In the present situation of AJ Food Industries (M) SDN BHD, the RACE model would help the firm to estimate costs for acquiring a new customer base. The proper planning for the research and development plan would help the company to produce different products with the best quality to draw the excellent customers attraction (Liu and Ko, 2010). Adding to this, the model would be helpful for building the strategic approach to digital marketing. Hence, it could be inferred that the implication of RACE model would be highly beneficial for AJ Food Industries (M) SDN BHD to achieve a strategic market position in the international market. 8.0 Conclusion: Considering the current strategic management issue of the firm, it can be concluded that strategic alliance between two or more companies could be helpful for meeting the brand profitability. On the other hand, the merger and acquisition with the Kewpie could be fruitful to the contemporary brand managing its greater brand sustainability and profitability in the international business context. References: Abdi, A., Ashouri, M., Jamalpour, G. and Sandoosi, S. (2013). Overview SWOT Analysis Method and Its Application in Organizations. Singaporean Journal of Business , Economics and Management Studies, 1(12), pp.69-74 Brexendorf, T.O. and Daecke, N. 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